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The queen of hairstyles, Jennifer Anniston has finally come out with her own hair care line s LolaVie, with the launch of her 99% naturally-derived Glossing Detangler.. At only $25!!!!

Though Aniston has collaborated with brands in the past, this marks her first venture as both founder and creator. For the star, the beauty move was a long time coming.. She did an interview with People & here’s what she had to say:

“I’ve been working on this for quite a long time, I got the bug [to go] behind the curtain and figure out development of hair products years ago.”

For the brand’s name, Aniston drew inspiration from her early years in California. “When I [arrived] and bought my very first car, a used car, somebody said to me, ‘What did you name it?’ And I looked at them and I went, ‘Is that something you do?’ And they were like, ‘Uh, yeah!’ So I named my car Lola on the spot. Maybe it’s because I love that song [“Lola” by the Kinks]. Then every time I’d come over, they’d be like, ‘Lola’s here’. So it just kind of became a name that I was called whenever I showed up [somewhere].”

Aniston opted for classic black-and-white packaging for a timeless and refined look. When it came to product development, she had several goals, most notably: “How can we give hair that is really damaged and goes through the wear and tear that mine has gone through nourishment?” she says. “That’s what we focused on we were all very particular about. It just had to be absolutely perfect.”

Aniston took the process to heart, and enlisted the help of her friends — both men and women — to perfect it. “Every time we’d have a new formula, I would hand it out to my friends because they have all different kinds of hair, and it was really nice to get feedback from them.”